Michigan State University - Leaf
It's hard to think about Michigan State University without the color green. The animated leaf, combined with a strong soundtrack, reinforces the school's role in promoting green technology and thinking. After Sundog Studios shot the opening and closing scenes, we worked with IBC Digital in Buffalo, NY, to produce this unique CG spot.
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Editor's Notes
It snowed in East Lansing prior to the day of shooting. The crew located brooms and shovels to clear a section of grass on the MSU football practice field. In addition, they had to find branches that still had green leaves. The MSU grounds crew also helped out by painting the school’s signature “S.”
IBC Digital did a fantastic job of creating the photo-realistic leaf.
This commercial received a 2008 Gold ADDY® award and also won Best of Show at the Fargo-Moorhead Advertising Federation’s ADDY® Awards Banquet. Congratulations and thanks to Ed Sirianno and his team at Creative Communication Associates.