Sundog is a marketing and technology company that combines a wide range of interactive and traditional marketing solutions to help your company build brand and knowledge equity and create a positive, measurable return on marketing investments.
Monday, May 12, 2008
Following the enormous growth of Ajax powered rich internet applications like Google Maps there has been much concern about accessibility and the need–in many cases–to ensure fully accessible content for users with assistive technologies such as screen readers and screen magnifiers. A solution to these inaccessibility problems called ARIA (Accessible Rich Internet Applications) is currently being developed and standardized.
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Posted by on 05/12 at 10:55 AM
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Web 2.0 •
Web Accessibility •
Web Development •
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Noah Brier has come up with an interesting way to explore word associations for several popular brands. He calls them brand tags. You can contribute to the brand cloud by adding your own input.
Since celebrities, in essence, are strong personal brands, he is using the same concept in that category, too. Check out celeb tags.
Posted by on 05/12 at 06:17 AM
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Branding •
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Wednesday, May 07, 2008
Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
– Peter Drucker
The quote above is from Peter Drucker’s book, Innovation and Entrepreneurship. The book was first published in the 1980s, and it was re-released a couple of years ago. It is still sound advice. If you want to improve business, marketing and innovation had better lead the way. Considered by many as the preeminent business consultant and author for decades, Drucker is the person who coined the term knowledge worker.
Considerable effort should be spent on measuring the success (or failure) of marketing and innovation. Why? Another famous Drucker quote answers that question: “What’s measured improves.”
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Posted by on 05/07 at 07:02 AM
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Business •
Creativity/Innovation •
Marketing •
ROI •
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Tuesday, May 06, 2008
I keep reading all these stories about the agency of the future. Like this one, and this one, and this one.
Who has time to wait for the future? Most businesses want new ideas and thinking that can help them now. They don’t have time to wait while some marketing firms attempt to evolve.
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Posted by on 05/06 at 06:41 AM
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Advertising •
Marketing •
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Monday, May 05, 2008
Read what David Kottke has to say about the Microsoft/Yahoo deal. His viewpoint seems insightful, and it is 180 degrees from what most of the financial press is reporting in light of today’s Yahoo stock losses. Bottom line – at least at the close of the market Monday – Yahoo’s stock worth is still up $7 billion over its value just prior to the Microsoft offer. In contrast, Microsoft’s stock is worth $33 billion less today than the day before they offered a Yahoo buyout.
Posted by on 05/05 at 08:26 PM
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Business •
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